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Clienting: Digital Legal Marketing

Dec 31, 2018

For this episode of Clienting, Gyi and Kelly answered marketing questions from former Clienting guests.

Audio questions: 

  • Alex Barthet-
    • Blog called the Lien Zone about construction topics- trying to show up on SERP's as the featured snippet. Single best thing to do to appear in the snippets? Should he care about...

Dec 17, 2018

Gyi Tsakalakis & Kelly Street are joined this week by attorney Rob Schenk to discuss his firm's content marketing strategy and their use of data to understand their audience. 

Rob Schenk is an Atlanta trial lawyer representing families with loved ones who have been severely injured or killed in nursing homes. He is the...

Dec 3, 2018

Gyi and Kelly connected with Kim Bennett on her approach to marketing with a non-traditional law firm model. This episode bridges the gap between business development and marketing, which is how Kim approaches her own business as well as her work with clients. 

K Bennett Law LLC is a boutique trademark,...

Nov 19, 2018

Gyi and Kelly talk with Chris Gober about his unique practice areas and clientele. 

Most of The Gober Firm's clients come through referrals and PR appearances, which holds interesting challenges for marketing. To help with this, Chris has used TV appearances to become a go-to Republican legal commentator and boost his...

Nov 5, 2018

Gyi & Kelly talked with immigration lawyer Greg Siskind about his firm's marketing efforts. Greg launched the first small law firm website by teaching himself HTML coding in the early 1990's. 

Greg shared his process for breaking down legal content for blog posts, social media, and gaining PR. 

Greg wisely points out...