Preview Mode Links will not work in preview mode

Clienting


May 14, 2018

On this episode of Clienting, Gyi Tsakalakis and Kelly Street talk with Julie Tolek about how you can create a memorable and unique brand for your law firm. 

We talked about: 

  • Using different cards for different clients, based on your practice area or the type of client.
  • Examples of good branding: Think Pink Law, Bye-Bye DWI
  • Upwork or 99 Designs for logo and branding work on a budget
    • Make sure you discuss expectations and have clear guidelines for any designer.
  • How to think of and do branding? (the total experience of having a relationship with you):
    • Crafting your logo and colors
    • Identify yourself/your firm/your practice areas/etc
    • Creating a tagline
    • Feedback from people outside your firm
    • What qualities do you want to exude
  • Based branding on:
    • Passion
    • Personality 
    • Persuasion

https://www.amazon.com/Talk-Like-TED-Public-Speaking-Secrets/dp/1250041120

Connect with Julie: https://twitter.com/legallyblondbos, https://www.instagram.com/ketolawyer.thinkpinklaw/https://www.thinkpinklaw.com/