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Clienting: Digital Legal Marketing

Jul 2, 2018

Gyi & Kelly were joined by Marshall Lichty to discuss how his role at a text messaging startup can work for lawyers and how he has learned to market law firms through trial and error.

We covered:

  • expectation setting
  • developing guidelines
  • cautionary tales for lawyer texting
  • onboarding for communication
  • how law firms need to focus more on sales and marketing

To learn more about Marshall and Lawyerist, go to Connect with Marshall on LinkedIn and Twitter.

Marshall is the Editor in Chief at, the Chief Growth Officer and General Counsel at, and a former owner, lawyer, and COO of a boutique business law firm in Minneapolis.

He helps Lawyerist build its tribe of small-firm and solo lawyers building sustainable law practices focused on client-centric services, future-oriented technology, profit-oriented business models, and access to justice.

He focuses on growing clients, revenue, and systems for GroundSource, helping deliver its mobile-messaging platform to brands looking for intimate, two-way discussions with their communities, clients, and stakeholders.