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Clienting: Digital Legal Marketing

Aug 13, 2018

Gyi Tsakalakis and Kelly Street have the pleasure of speaking with Patrick Palace about how his firm, Palace Law, uses data to have better client development and marketing. 

What are they doing? 

  • Created a custom PNC (Potential New Client) sheet to identify good potential clients. They partnered with Suffolk Law School and David Calaruso to figure out who their ideal client and cases are
  • Using PatBot to give clients access to their case potential
  • How you can increase access to justice (and get more clients) by offering information and breaking down barriers
  • What watching your data can do- hint: increase the bottom line
  • Building out a team of non-lawyers to help the business grow
  • Marketing and business development must be a priority, in addition to practicing law

Try Patrick's wine! Sunken Cellars