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Clienting: Digital Legal Marketing

Aug 27, 2018

For episode 18 of Clienting, Keith Lee joins Gyi Tsakalakis and Kelly Street to talk about how lawyers can use online networking to build their practice and referral network. 

Keith is a lawyer and author. He is the founder of, the leading private community for lawyers. He also has a blue check on Twitter which means he's officially important/obnoxious.

Lawyers are Salespeople:

  • Finders, Minders, and Grinders
  • Lawyer-to-Lawyer Sales

Being yourself and authentic online

  • Boosting your transparency online to appeal to younger clients.
  • Don't hide behind a username (or your business suit) and just be yourself.
  • Do not be afraid to take a stance on issues related to your practice area or the law. 
  • Find your audience by identifying the people you don't want to work with.
  • Create content in your own voice.

Connecting with other lawyers:

  • Being vulnerable with other lawyers to connect over job difficulties.
  • Supporting other lawyers through difficult times.

Where are lawyers online?

Find Keith on Twitter, LawyerSmack or email: