Aug 27, 2018
For episode 18 of Clienting, Keith Lee joins Gyi Tsakalakis and Kelly Street to talk about how lawyers can use online networking to build their practice and referral network.
Keith is a lawyer and author. He is the founder of lawyersmack.com, the leading private community for lawyers. He also has a blue check on Twitter which means he's officially important/obnoxious.
Lawyers are Salespeople:
- Finders, Minders, and Grinders
- Lawyer-to-Lawyer Sales
Being yourself and authentic online
- Boosting your transparency online to appeal to younger clients.
- Don't hide behind a username (or your business suit) and just be yourself.
- Do not be afraid to take a stance on issues related to your practice area or the law.
- Find your audience by identifying the people you don't want to work with.
- Create content in your own voice.
Connecting with other lawyers:
- Being vulnerable with other lawyers to connect over job difficulties.
- Supporting other lawyers through difficult times.
Where are lawyers online?
- LawyerSmack
- Reddit: r/law
- Blogs: Use Feedly to find blogs you may like
- Associate's Mind Resource Directory
- Bloomberg's BigLaw Business
- Jurist.org (Univ of Pittsburgh Law School)
Find Keith on Twitter, LawyerSmack or email: keith@lawyersmack.com