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Clienting: Digital Legal Marketing

Sep 24, 2018

Gyi & Kelly are thrilled to chat with a veteran lawyer this week who went from corporate lawyer to solo practitioner 25 years into his career. 10 years later, he has a thriving practice and loves his job. 

Thomas R. Fox-the Compliance Evangelist

Tom is the author 16 books on business leadership, compliance and ethics and corporate governance, including the international best-sellers “Lessons Learned on Compliance and Ethics” and “Best Practices Under the FCPA and Bribery Act” as well as his series Fox on Compliance. His latest book “The Compliance Handbook” was published in May 2018 and was the No. 1 new bestseller on through its initial run. He writes and speaks across the globe on compliance programs.
Tom leads the social media discussion on compliance with his award-winning blog, The FCPA Compliance and Ethics Blog and is the founder of the Compliance Podcast Network.

Tom's policy: Give away your 'secret sauce', because it will create more trust than lose you money.  

Twitter: Retweet your community to become a niche influencer. Set alerts on specific 

Blog: Create, create, create! Get on a realistic content creation schedule and stick to it, rain or shine.

Podcast: Turn your posts or ideas into 

Webinars: Content can get recirculated and repurposed into multiple forms of content (blog post, podcast episode, shorten video into clips)

Social Media: Tom's daughter set up his business Facebook page!

Tom built a worldwide practice from his home office, from 0 clients to a thriving solo practice. 

Francine McKenna's advice: Focus on a niche and stick with it for 6-12 months.