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Clienting: Digital Legal Marketing


Nov 19, 2018

Gyi and Kelly talk with Chris Gober about his unique practice areas and clientele. 

Most of The Gober Firm's clients come through referrals and PR appearances, which holds interesting challenges for marketing. To help with this, Chris has used TV appearances to become a go-to Republican legal commentator and boost his credentials while reinforcing his brand. 

Chris shares his perspective on Networking vs. Development and how he does both to add different elements to his life and business. 

Chris uses Twitter and social media to share his political perspective and do authority marketing, newsjacking, create authenticity and maintain relevancy. 

Chris Gober is the founder of The Gober Group, a 3-time Inc. 5000 law firm that represents changemaking companies, causes, and influencers across the United States. The firm’s clients include dozens of U.S. Senators and Representatives, professional sports franchises and leagues such as the Houston Texans, NBA, and PGA Tour, and disruptive companies and organizations such as DraftKings and the Blockchain Association.

References: Keith Ferazzi, GuestBooker.com, EO- Entrepreneur's Organization