Gyi and Kelly celebrate their first year as podcasters and
talk about the trends from last year and what to expect in 2019 as
you market your law firm.
Flashback to 2018, what we talked about
then:
Voice search
Mobile-friendly everything
GMB updates
Visual Search (video results)
Changes to Google
proximity, hyperlocal
2019 Marketing Trends:
AI & intentional advertising (FB/Instagram algorithms)
Messenger Ads
Video Ads
Smarter, targeted content
Personalization
More data-driven content
Ad copy segmented more to specific groups or interests as a
response to Social Media Ad algorithms
Chatbots, the digital concierge
Disclosing that your chatbot is not a human when people
interact with it
Voice Search: By 2020, it’s expected that 50 percent
of all searches will be voice searches, and by 2022, voice commerce
sales will reach $40 billion. - Chief Marketer
Rand Fishkin Google marketshare article
Video
It's still a thing and evolving to Instagram and FB TV, and
Live videos
Video search results: Kelly predicts that Google will
start adding video results for non-celebrity searches to the
Knowledge Panel in 1-5 years
Caption your videos, 85% of videos watched on Facebook are
without sound on.
Email is making a resurgence
Gyi argues that email never went away but we need to change how
we use it
Keep in touch with former clients by sending birthday or
holiday emails
Don't spam and look at your email data to make sure people are
getting a benefit out of your emails:
open rates, spam reports, etc.
Influencer Marketing
Are law firms using influencers to market their firms?
Mitch Jackson's book got tweeted & retweeted from Gary
Vaynerchuk
About the Podcast
Your place to get information about legal marketing in the digital age. Talking about all things client development, digital marketing and ethical implications of these topics in the legal field.