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Clienting: Digital Legal Marketing


Nov 11, 2019

Gyi and Kelly dig into the Clio Trends report and break down the pieces of the study. They also have some constructive criticism and suggestions for improvements Clio can make for next year's report. 

We covered these sections:

  • Referrals:
    • In 2019's report, 59% of clients sought a referral from someone they know or have been in contact with, but 57% searched on their own through some other means—and 16% did both. Compared to 2017's report, which showed that 62% of clients sought a referral from someone they know and only 37% used a search engine.
  • What do clients want in a lawyer?
  • Millennials & Lawyers
  • Shopping For a Lawyer
  • What do clients want for Client Experience?
  • Responsiveness