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Clienting: Digital Legal Marketing


Feb 26, 2018

This episode, Gyi and Kelly are joined by Attorney John Strohmeyer, to discuss what five-star customer service looks like in the legal profession.
 
Show notes: 
  • Principles of Service
  1. Friendly
  2. Connected
  3. Prepared
  4. Consistent
  5. Efficient
  6. Adaptive
  • Four Seasons Service Initialism
  1. Smile
  2. Eye contact
  3. Recognize
  4. Voice
  5. Informed
  6. Clean
  7. Everyone
  • What can lawyers do to improve right now?
  1. Smile
  2. Name usage, including during phone calls
  3. Systematize routine interactions 
  4. Empower your employees 
    1. Not "how are we doing?", but "what can we do better?" and "what are we doing well?"
  5. Ask your clients. 
Mentions: 
- Trello
- Jordan Furlong
 
More about John: 
John Strohmeyer's practice focuses on tax and estate planning, and includes resolving international tax issues.  
 
John is the Co-Chair of the International Tax Committee of the State Bar of Texas Tax Section, was named “Rookie of the Year” by the Tax Section of the State Bar of Texas, was a 2015-2017 Fellow of the American Bar Association Section of Real Property, Trust and Estate Law, and is a Young Leader of the American College of Trusts and Estates Counsel. 
 
Between college and law school, he spent four years working for the Four Seasons Hotel in Austin, primarily as the Night Manager, before heading to law school. 
 
When he’s not practicing law, he spends his time with his wife Emily and their rescued mutts Griswold and Molly, runs marathons (39 as of January 31, 2018), homebrews beer, and volunteers with the Boy Scouts. He is very active on Twitter, so follow him at @johnthelawyer