Preview Mode Links will not work in preview mode

Clienting: Digital Legal Marketing

Jul 30, 2018

SEO: We know it stands for Search Engine Optimization, but what does it mean and how do you do it successfully? This episode has a little bit for legal SEO beginners, intermediates and beyond.

  • What is SEO?
  • Do you need to know how to code for SEO?
  • Why does link-building matter/what are links?
  • Local SEO vs. Traditional...

Jul 16, 2018

Gyi & Kelly talk with Jordan Couch of Palace Law about how values inform their marketing and client development. 

Jordan L. Couch is an attorney and Cultural Ambassador at Palace Law where his practice focuses on plaintiff's side workers’ compensation and personal injury litigation. Outside of his practice Jordan is...

Jul 2, 2018

Gyi & Kelly were joined by Marshall Lichty to discuss how his role at a text messaging startup can work for lawyers and how he has learned to market law firms through trial and error.

We covered:

  • expectation setting
  • developing guidelines
  • cautionary tales for lawyer texting
  • onboarding for communication
  • how law firms...