Mar 19, 2018
In this episode, Gyi and Kelly talk with Sam Glover about the Lawyerist Small Firm Scorecard and how you can use it to boost your law firm's marketing and client development practices. Take the scorecard and see how your firm grades! We covered website basics, inexpensive marketing tools, authenticity and more.
Episode...
Feb 26, 2018
- Principles of Service
- Friendly
- Connected
- Prepared
- Consistent
- Efficient
- Adaptive
- Four Seasons Service Initialism
- Smile
- Eye...
Feb 12, 2018
In this episode, we discuss how to take your leads and nurture them into clients. The resources we mentioned were: - Client Relationship/Management Systems - Virtual Receptions, such as Call Ruby, and Alert Communications - Lead source tracking using Call Rail and dynamic number insertion For questions or comments,...
Jan 30, 2018
In this episode, Gyi Tsakalakis and Kelly Street discuss how to identify the correct keywords for your practice area and then how to correctly use them in your marketing efforts. As always, send in your questions, give us feedback, and subscribe to future episodes.
Jan 12, 2018
Clienting discusses the client development and marketing trends you need to pay attention to in 2018. We dive into voice search, adapting your business to services instead of forms and much, much more. Resources:
- Robert Reich's book, Saving Capitalism
- STAT for featured snippet info
- Proximity and "hyperlocal" search...