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Clienting: Digital Legal Marketing

Sep 16, 2019

Gyi and Kelly took a break from recording in August and they're super excited to be back, talking tech tools for internet marketing!

When it comes to marketing tools, make sure that you understand how to use them and that you are getting added ROI by using the tool.

Tools for PPC - Make sure to have tools for Speed, Mobile, and A/B testing.

  • Unbounce - landing pages
  • Optimizely for landing page testing
  • Keyword research tools
    • Answer The Public
    • Clearscope

Tools for SEO

  • Ask clients or non-lawyers how they would describe the searches they would do to get help for that issue.
  • Ahrefs
  • Keyword Planner
  • Google Search Console- check the impression data
  • SEMRush
  • Google Analytics

Tracking Tools

  • Whitespark
  • Brightlocal

Tools for Everything Else

  • Automation & social media planning tools:
    • Meet Edgar,
    • Sendible,
    • Hootsuite
    • Buffer
    • Later
    • Sprout- more expensive but has more options for larger firms
    • Mention
  • Social Media Ads:
    • AdEspresso
  • Image tools: 
    • Biteable, Canva, Ripple, Over, Clipomatic for story captions.
  • Reviews:
    • GatherUp
    • Podium
  • Email Tools:
    • MailChimp
      • Facebook & Instagram Ads 
      • Automation