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Clienting: Digital Legal Marketing

Jan 6, 2020

In a first for Clienting, we're bringing a guest back for a second episode. Erin Gerstenzang is a practicing Criminal Defense attorney based in Atlanta. We discuss future-focused law firms who are looking at where clients are going to come from tomorrow, not just today.

In our last episode, we focused on how speaking engagements can build up your referral network and boost your online presence through links, videos, and more. Today, we're going to talk about how to look outside of traditional means to inform your client development, marketing, and your law firm as a business. 

  • Revamped and updated your website:
    • Why?
    • How did Erin decide on and work on the new look and feel- what informed her choices?
    • What was the process?
    • We discussed how the new version of the law firm website shows much more about the process of working with Erin and better reflects her as a lawyer.
  • Added Hemp Law:
    • How does someone go about diving into a new niche?
      • Forecasting your practice area
    • Where and how to market those services differently? 
  • Erin's Online DUI Course:
    • Leveraging specialty knowledge in the law for marketing and client development,
    • Adding alternative revenue streams in the practice if you're not "all law all the time"
    • How lawyers are learning the business of law, beyond CLE's

Who is Erin Gerstenzang?

Erin Gerstenzang is a trial attorney with a law practice in Atlanta, Georgia. She provides concierge-level service to clients facing drug and alcohol-related offenses. In addition to running her boutique criminal defense law practice in Atlanta, Georgia, Erin Gerstenzang is dedicated to helping other attorneys succeed in their practices. She is a regular speaker at CLE events across the country and helps lawyers understand legal ethics in a technology-enabled world. She also lectures on women mentoring women, design-thinking for law firms, and using social media to build a legal brand