Apr 30, 2018
On this episode of Clienting, Gyi and Kelly are joined by Nicole
Abboud, a new-age content marketing expert, and owner of Abboud Media. She hosts her own
great podcast as well, Leaders Love Company,
where you can learn more about leading a company and creating a
great work life.
We talked about:
- How videos are not advertisements. The new way to think about a
video is in the form of problem-solving. Video is no longer about
you, it's about the client.
- Tips: be in a place where you feel comfortable and won't be
interrupted, share 1-2 tips, have a plan for what you'll say, share
a story or statistics, ask people to share your video, create
compelling content that is shareable
- What to use for videos: tripod, have a plan, schedule the
videos, use your smartphone, make sure you consider lighting (try
to be near a window for natural light or buy a selfie light)
- Where to put videos: Go where your audience is, which has
become everywhere! Also, Youtube, the 2nd largest search engine.
Consider the place you prefer to be, which one do you like:
Instagram, Youtube, Twitter, Facebook?
- Jim Hacking -
immigration attorney, uses video and photos for great client
- Mitch Jackson-
streaming.lawyer, a lawyer using social media and video to its'
fullest potential and is seeing the results in the form of
- Bryan Wilson-
the Texas Law Hawk, created viral videos to get more clients and
brand himself. He's not afraid of mocking himself or law in order
to break barriers between lawyer/clients.
- BombBomb email
video to send videos as emails and make more of a
Find Nicole on Instagram: nic_abboud or firstname.lastname@example.org